RSL Poppy Appeal 2022
Summary
16
Pieces of Coverage
Total number of online, offline and social clips in this report
45K
Estimated Views
Prediction of lifetime views of coverage, based on audience reach & engagement rate on social
3.91M
Audience
Combined total of publication-wide audience figures for all outlets featuring coverage
289
Engagements
Combined total of likes, comments and shares on social media platforms
2.22M
Viewers
Viewers
551K
Readership
Readership
226K
Listeners
Listeners
2.54M
Online Readership
Combined total number of people that visit the websites featuring coverage
1.38M
Offline Audience
Combined total number of people for Print/TV/Radio
63
Avg. Domain Authority
A 0-100 measure of the authority of the site coverage appears on. Provided by Moz
2
Coverage that links
How many items of coverage contain at least 1 backlink to the website(s) you're promoting.
373K
Advertising Space Rate (ASR)
Advertising Value